This privacy notice tells you what to expect us to do with your personal information.
Contact details
What information we collect, use, and why
Lawful bases and data protection rights
Where we get personal information from
How long we keep information
Who we share information with
Sharing information outside the UK
How to complain
Contact details
Email: consult[at]lucasonlooks.com
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
Names and contact details
Date of birth
Purchase or account history
Health information (including dietary requirements, allergies and health conditions)
Website user information (including user journeys and cookie tracking)
Photographs or video recordings
Call recordings
Records of meetings and decisions
Information relating to compliments or complaints
We also collect or use the following special category information to provide services and goods, including delivery. This information is subject to additional protection due to its sensitive nature:
Health information
We collect or use the following information for the operation of customer accounts and guarantees:
Purchase history
We collect or use the following information for service updates or marketing purposes:
Names and contact details
Marketing preferences
Records of consent, where appropriate
Lawful bases and data protection rights
Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:
Your right of access — You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
Your right to rectification — You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
Your right to erasure — You have the right to ask us to delete your personal information.
Your right to restriction of processing — You have the right to ask us to limit how we can use your personal information.
Your right to object to processing — You have the right to object to the processing of your personal data.
Your right to data portability — You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
Your right to withdraw consent — When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
Contract — we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Legal obligation — we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
Legal obligation — we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
Contract — we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Where we get personal information from
Directly from you
How long we keep information
Principle We keep personal information only as long as we need it for the purpose it was collected, then delete it. Because any photos needed for later work are uploaded fresh by the client, we do not retain original photos beyond the service window.
Schedule
Client photos & images (special category): Held during the active engagement; deleted 6 months after document delivery. Basis: service delivery + optional re-analysis window. Folder cleared from Proton Drive at the deletion point.
Intake questionnaire answers: Same window as photos; deleted alongside them. Basis: needed to produce the documents; no longer needed after the service + re-analysis window.
Analysis working notes / drafts: Deleted on, or shortly after, delivery. Basis: internal working material; not retained long-term.
Delivered documents (Analysis Document + Appearance Plan): Either deleted with the client file, or one copy kept for [confirm period] to support re-issue. Basis: business decision — whether re-issue runs from a stored copy or only from fresh inputs.
Lead / enquiry data (non-converting leads: name, email, qualifying answers): Deleted [6–12 months, confirm] after last contact if no booking. Basis: held only while the enquiry is live.
Client contact details (name, email): Kept while the person is an active/returning client; deleted after last engagement unless on the marketing list. Basis: service relationship; separate from marketing.
Transaction / purchase records (Stripe-linked: name, amount, payment reference — not card details, which Stripe holds): ~6 years. Basis: legal obligation — tax / accounting retention.
Marketing contacts & consent records: Kept until the person opts out; proof-of-consent record kept after opt-out. Basis: consent — must be able to evidence the opt-in.
Marketing-release / image-consent forms (for clients who agree to be featured): Kept while the content is in use + after it is taken down. Basis: evidence of consent for featured content.
For more information on how long we store your personal information or the criteria we use to determine this, please contact us using the details provided above.
Who we share information with
Joint data controllers
We have a joint controller relationship with Meta. We process your personal information with that joint controller for the following reason: We use the Meta Pixel on our website. When you visit, it collects information about your interactions with our pages — such as pages viewed and actions you take, like submitting our enquiry form — and transmits this to Meta. We and Meta jointly determine the collection and transmission of this data; Meta then processes it for its own purposes under its own data policy. We use it to measure and optimise our advertising and to build audiences (including retargeting and lookalike audiences) so we can reach people likely to be interested in our service.
Data processors
Stripe Processes payments. When a client pays, their card details are provided directly to Stripe; we do not store card details. We retain only a transaction record (name, amount, payment reference).
Proton (Proton AG) Provides encrypted cloud storage. We use Proton Drive to receive and store client photographs and uploaded files securely (end-to-end encrypted).
Zoho (Zoho Corporation B.V.) Provides our business email service, used to communicate with clients and enquirers.
Calendly (Calendly LLC) Manages appointment booking and scheduling for client calls.
Typeform (TypeForm S.L.) Hosts our intake questionnaire, through which clients provide the information needed to produce their documents.
Notion (Notion Labs, Inc.) Used internally to organise and track client enquiries and our workflow.
Others we share personal information with
Professional or legal advisors
Organisations we're legally obliged to share personal information with
Sharing information outside the UK
Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.
Proton AG — Encrypted cloud storage provider — Switzerland. Complies via: the country or sector has been assessed as providing adequate protection to data subjects (Adequacy Regulations / UK data bridge).
Stripe, Inc. — Payment processor — United States. Complies via: the country or sector has been assessed as providing adequate protection to data subjects (Adequacy Regulations / UK data bridge).
Zoho Corporation — Business email provider — Netherlands. Complies via: the country or sector has been assessed as providing adequate protection to data subjects (Adequacy Regulations / UK data bridge).
Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.
Sub-processors engaged by our service providers — IT, cloud hosting and infrastructure providers — United States. Complies via: Addendum to the EU Standard Contractual Clauses (SCCs).
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us at: consult[at]lucasonlooks.com
You can also complain to the ICO if you are unhappy with how we have used your data. The ICO's address, helpline and website are available at ico.org.uk.